Trust formation in global, virtual partnerships : Russia and the United States examined
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This study looks at trust formation within intercultural, virtual partnerships and how, or if, trust formation is different when all communication takes place via the Internet. Two cross-cultural communication classes were paired together, one at the University of Wisconsin-Whitewater and one at the Institute of Business, Management, and Law in Rostov-na-Donu, Russia. Both qualitative and quantitative research was used to measure the trust formation. Results show that trust is formed differently from face-to-face communication and that both culture and computer-mediated communication played a role in how positive the trust formation was. Connections to previous computer-mediated communication, trust, and intercultural research are suggested, and implications for further research are discussed.
Intercultural communication--United States.
Virtual work teams.