A New Method for Quantifying Outcomes in Discounting.
Smits, Rochelle R.
Newquist, Matthew H.
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Discounting has been defined as a decrease in the subjective value of an outcome as the delay to or uncertainty of receiving the outcome increases. Previous research has not quantified consumable and non-consumable outcomes in similar units. The purpose of the present study is to validate an approach to quantifying various rewards that allows for the comparison of qualitatively different rewards on a quantitatively similar scale.
Delay of gratification