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Author(s)

Newquist, Matthew H.

Advisor(s)

Holt, Daniel D.

Date

Feb 05, 2009

Subject(s)

Choice (Psychology); Delay of gratification; Motivation (Psychology); Sexual behavior--Psychological aspects; Money--Psychological aspects; Posters

Series

USGZE AS589

Abstract

Discounting has been defined as a decrease in the subjective value of an outcome as the delay to or uncertainty of receiving the outcome increases. Previous research on discounting indicates that when outcomes are delayed, money (a generalized conditioned reinforcer) retains its value longer than drugs and food which are consumable primary reinforcers. The present study extends previous research by using a psychophysical approach to examine how a primary reinforcer (sex) is discounted relative to a generalized conditioned reinforcer (money).

Description

Color poster with text and graphs describing research conducted by Matthew H. Newquist, advised by Daniel P. Holt.

Sponsor(s)

University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.

Permanent link

http://digital.library.wisc.edu/1793/32110 

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Part of

Student Research Day

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