Super Bowl Advertising Effectiveness : Is There a Return on Investment Based on Stock Market Data.

dc.contributor.advisor	Tomkovick, Charles L.
dc.contributor.advisor	Yelkur, Rama
dc.contributor.author	Huegel, Justin
dc.contributor.author	Rozumalski, Dan
dc.date.accessioned	2009-01-27T18:35:27Z
dc.date.available	2009-01-27T18:35:27Z
dc.date.issued	2009-01-27T18:35:27Z
dc.identifier.uri	http://digital.library.wisc.edu/1793/31950
dc.description	Color poster with text and graphs describing research conducted by Justin Huegel and Dan Rozumalski, advised by Charles L. Tomkovick and Rama Yelkur.	en
dc.description.abstract	This study examines whether advertisers in the 1996-2008 Super Bowls experienced a stock price gain relative to the more broad-based S&P 500 market performance for the week immediately before and after the game. The study also examines whether a significant difference exists between the daily stock price changes of Super Bowl stocks relative to the S&P 500 market performance over the ten trading days bracketing the event.	en
dc.description.sponsorship	University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.	en
dc.language.iso	en_US	en
dc.relation.ispartofseries	USGZE AS589	en
dc.subject	Super Bowl--Economic aspects	en
dc.subject	Television advertising--Evaluation	en
dc.subject	Stocks--Prices--Research	en
dc.subject	Posters	en
dc.title	Super Bowl Advertising Effectiveness : Is There a Return on Investment Based on Stock Market Data.	en
dc.type	Presentation	en