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dc.contributor.advisorLo, Bruce W. N.
dc.contributor.authorGupta, Piyush
dc.descriptionColor poster with text, charts, and graphs describing research conducted by Piyush Gupta, advised by Bruce W. N. Lo.en
dc.description.abstractTo market their products and/or services globally, transnational corporations are often faced with the question of to what extent they need to tailor their marketing message and their commodities to local culture and regional norms. The challenge is whether to globalize or to localize. This study attempts to examine this dichotomy from a macro angle by observing international e-commerce websites.en
dc.description.sponsorshipUniversity of Wiconsin--Eau Claire Office of Research and Sponsored Programs.en
dc.relation.ispartofseriesUSGZE AS589en
dc.subjectWeb sites--Ratings and rankingsen
dc.subjectInternet marketing--Cross-cultural studiesen
dc.subjectElectronic commerce--Cross-cultural studiesen
dc.subjectCyberspace--Economic aspectsen
dc.titleConsumer Preferences in Cyberspace : a Comparison of Websites Ranking Across the Globe.en

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  • Student Research Day
    Posters of collaborative student/faculty research presented at Student Research Day

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