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    Consumer Preferences in Cyberspace : a Comparison of Websites Ranking Across the Globe.

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    File(s)
    GuptaSpr08.pdf (2.507Mb)
    GuptaSpr08.ppt (1.180Mb)
    Date
    2009-01-23
    Author
    Gupta, Piyush
    Advisor(s)
    Lo, Bruce W. N.
    Metadata
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    Abstract
    To market their products and/or services globally, transnational corporations are often faced with the question of to what extent they need to tailor their marketing message and their commodities to local culture and regional norms. The challenge is whether to globalize or to localize. This study attempts to examine this dichotomy from a macro angle by observing international e-commerce websites.
    Subject
    Web sites--Ratings and rankings
    Internet marketing--Cross-cultural studies
    Electronic commerce--Cross-cultural studies
    Cyberspace--Economic aspects
    Posters
    Permanent Link
    http://digital.library.wisc.edu/1793/31908
    Description
    Color poster with text, charts, and graphs describing research conducted by Piyush Gupta, advised by Bruce W. N. Lo.
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    • Student Research Day

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