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dc.contributor.advisorFay, Martha J.
dc.contributor.authorOlson, Kristi
dc.contributor.authorPellegrino, Grace
dc.contributor.authorSprague, Kelly
dc.contributor.authorFriedrich, Ashley
dc.descriptionColor poster with text describing research conducted by Ashley Friedrich, Kristi Olson, Grace Pellegrino, and Kelly Sprague, advised by Martha J. Fay.en
dc.description.abstractWith the Hispanic population rising in the United States, advertisers' interest in this market is rapidly increasing, and advertisements depicting Hispanic models are becoming common. However, it is not known whether Hispanics view these models as similar to themselves, or whether they view the culture depicted in particular advertisements as accurate. Using General Motors' recent advertising campaign for Pontiac, in which young Hispanics are depicted as overtly sexual, this study tests whether Hispanics view themselves as similar to the models and what effect these perceptions have on their view of the product and the company.en
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office of Research and Sponsored Programs.en
dc.relation.ispartofseriesUSGZE AS589
dc.subjectAdvertising--Psychological aspectsen
dc.subjectHispanic Americans in mass mediaen
dc.subjectHispanic Americans--Ethnic identityen
dc.subjectAdvertising--Social aspectsen
dc.titlePortrayal of Hispanic Culture in Advertising.en

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  • Student Research Day
    Posters of collaborative student/faculty research presented at Student Research Day

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