Browsing UWEC Office of Research and Sponsored Programs by Subject "Railgating spectators"
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Professional Football Spectator Perceptions: A Comparision of (Non)Tailgaters
(2016-10-17)Sports entertainment is a multi-billion dollar industry in America and the NFL is the leading brand. Almost 17 million people flock to NFL games annually and the league’s marketers seek to grow. To further develop brand-loyal ...