Browsing by Author "I-Hsuan Chiu"
Now showing items 1-1 of 1
-
A LARGE-SCALE INVESTIGATION OF AD-TO-AD SPILLOVER EFFECTS IN TELEVISION ADVERTISING
Hosseinabadi, Mahsa (2024-05-01)Television advertising remains a crucial component of many companies' marketing strategies, as it offers a powerful platform to reach a broad audience and promote brand awareness. However, the effectiveness of television ...
