Now showing items 1-1 of 1

    • Exploring Consumer’s Reaction in the Bad Gift Situation Across Cultures 

      Clark, Gracia; Jo, Yooik; Chinchanachokchai, Sydney (2017-02-15)
      This study investigated the impacts of bad gift giving across cultures, especially how individualistic (Western, American) vs Collectivistic (Eastern, Asian) consumers react when they receive bad gifts and how it would ...