Now showing items 1-3 of 3

    • Predicting Super Bowl Ad Likeability in the New Millennium 

      Hofer, Ashley; Rozumalski, Dan; Theiler, Clay (2010-04)
      U.S. advertisers love the Super Bowl because it reaches a huge and highly receptive audience. One metric Super Bowl advertisers watch closely is ad likeability, since this is correlated with sales success. This study is a ...
    • Super Bowl Ads & Firm Value Enhancement 

      Hofer, Ashley; Rozumalski, Dan; Coulombe, Cory (2011-05)
      As advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super ...
    • Twenty Years of Super Bowl Ad Likeability (1989-2008) : a Predictive Model. 

      Rozumalski, Dan (2009-07-30)
      Ads appearing during the Super Bowl contain an element and level of likability unparalleled to ordinary primetime and daily spots. With the cost of a 30 second advertisement averaging $2.7 million in 2008, there has been ...