The Distance from Public Institutions of Higher Education: Public Perceptions of UW?Madison

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Author(s): Cramer Walsh, Katherine
Date: Mar 2012
Subject(s): University Relations; Outreach, Engagement, and the Public Good
Abstract: Public opinion matters for the administration of public higher education. Yet, we know little about how members of the public conceptualize these institutions in general, and the University of Wisconsin-Madison in particular. This study investigates how Wisconsinites think about UW-Madison through investigations of conversations regularly occurring among 36 groups sampled from 27 communities statewide. It reveals a pervasive sense of distance from UW-Madison that is part of a broader sense of disconnection from institutions of authority. The implication is that positive relationships between UW-Madison and the mass public will require innovative means of listening and relationship building.
Permanent link: http://digital.library.wisc.edu/1793/56944
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