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Medium or the Message : What Effects Youth's Responses to Anti-tobacco Messages

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Author(s)
Staats, Kathy; Habermeyer, Sara; Bjerke, Joshua; Geheran, Danielle
Advisor(s)
Fay, Martha J.
Date
May 2011
Subject(s)
Social media; Online social networks--Social aspects; Youth--Tobacco use--United States--Prevention; Written communication--Psychological aspects; Posters
Series
USGZE AS589
Abstract
As the use of social media becomes more widespread among youth in our society (Purcell, 2011), public health officials have looked to new media to promote messages of healthy behaviors. Focusing on anti-tobacco messages, this study examines whether the medium (Facebook, Twitter, or YouTube) or the message (fear, humor or bandwagon appeal) influences youth response.
Description
Color poster with text, images, graphs, and charts.
Sponsor(s)
University of Wisconsin--Eau Claire Office of Research and Sponsored Programs
Permanent link
http://digital.library.wisc.edu/1793/55620 
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