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Author(s)

Staats, Kathy; Habermeyer, Sara; Bjerke, Joshua; Geheran, Danielle

Advisor(s)

Fay, Martha J.

Date

May 2011

Subject(s)

Social media; Online social networks--Social aspects; Youth--Tobacco use--United States--Prevention; Written communication--Psychological aspects; Posters

Series

USGZE AS589

Abstract

As the use of social media becomes more widespread among youth in our society (Purcell, 2011), public health officials have looked to new media to promote messages of healthy behaviors. Focusing on anti-tobacco messages, this study examines whether the medium (Facebook, Twitter, or YouTube) or the message (fear, humor or bandwagon appeal) influences youth response.

Description

Color poster with text, images, graphs, and charts.

Sponsor(s)

University of Wisconsin--Eau Claire Office of Research and Sponsored Programs

Permanent link

http://digital.library.wisc.edu/1793/55620 

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Part of

Student Research Day

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