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Super Bowl Ads & Firm Value Enhancement
File(s):
- HoferSpr11.pdf (297.4Kb PDF)
- HoferSpr11.pptx (652.8Kb Unknown)
- Author(s)
- Advisor(s)
- Tomkovick, Charles L.; Yelkur, Rama
- Date
- May 2011
- Subject(s)
- Super Bowl--Advertising--Evaluation; Super Bowl--Economic aspects; Television advertising--United States--Longitudinal studies; Stocks--Prices--Research; Posters
- Series
- USGZE AS589
- Abstract
- As advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super Bowl advertising companies to the S&P 500 as one way to examine Super Bowl advertising effectiveness.
- Description
- Color poster with text, images, and graphs.
- Sponsor(s)
- University of Wisconsin--Eau Claire Office of Research and Sponsored Programs
- Permanent link
- http://digital.library.wisc.edu/1793/55575
- Export
- Export to RefWorks