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Super Bowl Ads & Firm Value Enhancement

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Author(s)
Hofer, Ashley; Rozumalski, Dan; Coulombe, Cory
Advisor(s)
Tomkovick, Charles L.; Yelkur, Rama
Date
May 2011
Subject(s)
Super Bowl--Advertising--Evaluation; Super Bowl--Economic aspects; Television advertising--United States--Longitudinal studies; Stocks--Prices--Research; Posters
Series
USGZE AS589
Abstract
As advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super Bowl advertising companies to the S&P 500 as one way to examine Super Bowl advertising effectiveness.
Description
Color poster with text, images, and graphs.
Sponsor(s)
University of Wisconsin--Eau Claire Office of Research and Sponsored Programs
Permanent link
http://digital.library.wisc.edu/1793/55575 
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