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"If We only Told our Story Better..." Re-envisioning State-University Relations Through the Lens of Public Engagement

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Author(s)
Weerts, David
Date
Apr 26, 2011
Subject(s)
Institutional Advancement; Outreach, Engagement, and the Public Good; Accountability, Autonomy, and Politics; University Relations
Abstract
A prevailing notion among higher education leaders is that public relations and marketing efforts must be intensified to boost legislative support for colleges and universities. However, this view fails to consider whether the academy might increase its standing among legislators and the general public by becoming more productively engaged in state problems. By embracing the principles of public engagement, universities could position themselves as solutions to problems and leverage public and private support for research, teaching, and service in relation to public interests.
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http://digital.library.wisc.edu/1793/52425 
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