Fighting the Big Cheese: The Artisanal Cheese Industry of Wisconsin
- Field Research Project Report (700.8Kb PDF)
- Dec 2010
- Cheese; Wisconsin
- Wisconsin maintains its title, held by the state for decades, as America's Dairyland; but its industry and producers have recently been challenged by larger scale production. Archival research and a literature review show that Wisconsin has responded to these challenges by leveraging its strong cheese culture and tradition, emerging as the leader in a smaller-scale artisan revival. Consumer surveys and producer interviews demonstrate that while "Big Cheese" continues to dominate the market, demand for artisan cheese in Wisconsin presents a viable alternative to increased scale and centralization, as well as a promising future for the state's industry.
- Includes Charts, Survey, Bibliography.
- Permanent link
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