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Fighting the Big Cheese: The Artisanal Cheese Industry of Wisconsin

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Author(s)
Richardson, Anna; Palmquist, Lucy; Krueckeberg, Mathias; Atwell, Thomas
Date
Dec 2010
Subject(s)
Cheese; Wisconsin
Abstract
Wisconsin maintains its title, held by the state for decades, as America's Dairyland; but its industry and producers have recently been challenged by larger scale production. Archival research and a literature review show that Wisconsin has responded to these challenges by leveraging its strong cheese culture and tradition, emerging as the leader in a smaller-scale artisan revival. Consumer surveys and producer interviews demonstrate that while "Big Cheese" continues to dominate the market, demand for artisan cheese in Wisconsin presents a viable alternative to increased scale and centralization, as well as a promising future for the state's industry.
Description
Includes Charts, Survey, Bibliography.
Permanent link
http://digital.library.wisc.edu/1793/48086 
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