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The Effects of Promotions on Attendance at Major League Baseball Games

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dc.date.accessioned 2010-09-20T18:16:56Z
dc.date.available 2010-09-20T18:16:56Z
dc.date.issued 2009-11
dc.identifier.citation Oshkosh Scholar. Volume IV, November 2009, pp.28-36 en
dc.identifier.uri http://digital.library.wisc.edu/1793/46315
dc.description.abstract What are the effects of promotions on attendance at Major League Baseball games? To examine this question, I collected data from each of the Milwaukee Brewers' 81 home games during the 2008 regular season. Several independent variables relating to the type of promotion, as well as variables relating to the day of the game, winning percentage of both the home and visiting teams, and whether or not the game was a marquee game, were analyzed. Promotions were grouped into four different categories: bobblehead promotions, giveaway promotions, coupon promotions, and event promotions. Results show that promotions have a positive effect on attendance, with bobblehead promotions being the most effective form of promotion, followed by giveaways, events, and coupons. en
dc.description.provenance Made available in DSpace on 2010-09-20T18:16:56Z (GMT). No. of bitstreams: 1 Schoenrock_The Effects of Promotions on Attendance at Major League Baseball Games.pdf: 704261 bytes, checksum: 66ac3db2945444ae535026e2cef089f4 (MD5) Previous issue date: 2009-11 en
dc.description.provenance Approved for entry into archive by Ciara Healy(healyc8981@my.uwstout.edu) on 2010-09-20T18:16:56Z (GMT) No. of bitstreams: 1 Schoenrock_The Effects of Promotions on Attendance at Major League Baseball Games.pdf: 704261 bytes, checksum: 66ac3db2945444ae535026e2cef089f4 (MD5) en
dc.description.provenance Submitted by Ciara Healy (healyc8981@my.uwstout.edu) on 2010-09-20T17:54:11Z No. of bitstreams: 1 Schoenrock_The Effects of Promotions on Attendance at Major League Baseball Games.pdf: 704261 bytes, checksum: 66ac3db2945444ae535026e2cef089f4 (MD5) en
dc.subject bobblehead en
dc.subject Advertising campaigns en
dc.subject Baseball attendance en
dc.subject Baseball -- Economic aspects en
dc.subject Sports personnel en
dc.subject Marketing en
dc.title The Effects of Promotions on Attendance at Major League Baseball Games en
dc.type Article en

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