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Content Analysis of Online Commenters on Sexism in the 2008 Presidential Campaign

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dc.contributor.author Gruber, Kathryn
dc.date.accessioned 2010-09-20T18:16:40Z
dc.date.available 2010-09-20T18:16:40Z
dc.date.issued 2009-11
dc.identifier.citation Oshkosh Scholar. Volume IV, November 2009, pp. 8-16 en
dc.identifier.uri http://digital.library.wisc.edu/1793/46313
dc.description.abstract Hillary Clinton and Sarah Palin played prominent roles in the 2008 presidential primary and general campaigns, inviting a discussion of sexism. The unstoppable growth of the Internet has allowed news consumers to share opinions with ease. In this study, I compared comments left on the comment board following an article on perceived sexism by Clinton supporters to the comments left on the comment board following an article on perceived sexism by Palin supporters. The comments were coded for sexist content using positive/negative versions of subtle, covert, and blatant sexism. The results indicate that 75.9% of the comments about Palin were negatively sexist, while only 67.2% of the comments about Clinton were negatively sexist. Results suggest that factors influencing sexist perceptions may include the candidate?s family, the candidate?s stage in his or her political career, and pre-existing commenter characteristics. en
dc.description.provenance Submitted by Ciara Healy (healyc8981@my.uwstout.edu) on 2010-09-20T18:12:19Z No. of bitstreams: 1 xxGruber_ Content Analysis of Online Commenters on Sexism in the 2008 Presidential Campaign.pdf: 598296 bytes, checksum: 5b0b322aa6a8d42d923c2dda8ac18dd3 (MD5) en
dc.description.provenance Approved for entry into archive by Ciara Healy(healyc8981@my.uwstout.edu) on 2010-09-20T18:16:40Z (GMT) No. of bitstreams: 1 xxGruber_ Content Analysis of Online Commenters on Sexism in the 2008 Presidential Campaign.pdf: 598296 bytes, checksum: 5b0b322aa6a8d42d923c2dda8ac18dd3 (MD5) en
dc.description.provenance Made available in DSpace on 2010-09-20T18:16:40Z (GMT). No. of bitstreams: 1 xxGruber_ Content Analysis of Online Commenters on Sexism in the 2008 Presidential Campaign.pdf: 598296 bytes, checksum: 5b0b322aa6a8d42d923c2dda8ac18dd3 (MD5) Previous issue date: 2009-11 en
dc.subject Palin, Sarah en
dc.subject Vice-Presidential candidates -- United States en
dc.subject Clinton, Hillary Rodham -- Career in politics en
dc.subject Women presidential candidates -- United States en
dc.subject Women -- Political activity -- United States en
dc.subject Sexism in communication en
dc.subject Broadcast journalism -- Authorship en
dc.subject Sexism -- United States en
dc.subject Sex discrimination against women en
dc.title Content Analysis of Online Commenters on Sexism in the 2008 Presidential Campaign en
dc.type Article en

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