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Cost/ benefit analysis of marketing efforts in a bank

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Author(s)
Vachowiak, Connie L.
Advisor(s)
Kryshak, William J.
Degree
M.S., Technology Management Program
Date
2006
Subject(s)
Bank marketing--Evaluation
Description
Includes bibliographical references.
Permanent link
http://www.uwstout.edu/lib/thesis/2006/2006vachowiakc.pdf 
Permanent link
http://digital.library.wisc.edu/1793/42199 
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