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Content Analysis of Online Commenters on Sexism in the 2008 Presidental Campaign.

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dc.contributor.author Gruber, Kathryn
dc.date.accessioned 2010-01-22T20:44:37Z
dc.date.available 2010-01-22T20:44:37Z
dc.date.issued 2009
dc.identifier.citation Oshkosh Scholar, Volume IV, 2009 en
dc.identifier.uri http://digital.library.wisc.edu/1793/38604
dc.description.abstract Hillary Clinton and Sarah Palin played prominent roles in the 2008 presidential primary and general campaigns, inviting a discussion of sexism. The unstoppable growth of the Internet has allowed news consumers to share opinions with ease. In this study, I compared comments left on the comment board following an article on perceived sexism by Clinton supporters to the comments left on the comment board following an article on perceived sexism by Palin supporters. The comments were coded for sexist content using positive/negative versions of subtle, covert, and blatant sexism. The results indicate that 75.9% of the comments about Palin were negatively sexist, while only 67.2% of the comments about Clinton were negatively sexist. Results suggest that factors influencing sexist perceptions may include the candidate?s family, the candidate?s stage in his or her political career, and pre-existing commenter characteristics. en
dc.description.provenance Submitted by Debra Duncan (duncan@uwosh.edu) on 2010-01-22T20:36:45Z No. of bitstreams: 1 Gruber_ Content Analysis of Online Commenters on Sexism in the 2008 Presidential Campaign.pdf: 598296 bytes, checksum: 5b0b322aa6a8d42d923c2dda8ac18dd3 (MD5) en
dc.description.provenance Approved for entry into archive by Debra Duncan(duncan@uwosh.edu) on 2010-01-22T20:44:36Z (GMT) No. of bitstreams: 1 Gruber_ Content Analysis of Online Commenters on Sexism in the 2008 Presidential Campaign.pdf: 598296 bytes, checksum: 5b0b322aa6a8d42d923c2dda8ac18dd3 (MD5) en
dc.description.provenance Made available in DSpace on 2010-01-22T20:44:37Z (GMT). No. of bitstreams: 1 Gruber_ Content Analysis of Online Commenters on Sexism in the 2008 Presidential Campaign.pdf: 598296 bytes, checksum: 5b0b322aa6a8d42d923c2dda8ac18dd3 (MD5) Previous issue date: 2009 en
dc.subject Internet en
dc.subject Forums (Discussion and debate) en
dc.subject Sarah Palin en
dc.subject Hillary Clinton en
dc.subject Sexism en
dc.subject Women in government en
dc.subject Elections, United States en
dc.subject Presidential candidates en
dc.subject Presidential campaigns en
dc.title Content Analysis of Online Commenters on Sexism in the 2008 Presidental Campaign. en
dc.type Article en

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