The Survey Research Center (SRC) sent questionnaires to 505 people with whom UW-River Falls' faculty and staff have worked in recent years; 204 returned the survey. 95% of survey respondents said that UW-River Falls is "important" or "very important" to their organization and 99% said the University is "important" or "very important" to the region. The picture that emerges from this survey is of a university that is deeply engaged with its external stakeholders, a university whose services are highly valued, and whose existence is seen as critical to the region. The numeric results and the open-ended comments are powerful affirmations of our efforts to work with the broader community.