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A Psychophysical Approach to Discounting : Sex and Food.

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Author(s)
Newquist, Matthew H.
Advisor(s)
Holt, Daniel D.
Date
Feb 05, 2009
Subject(s)
Choice (Psychology); Delay of gratification; Motivation (Psychology); Sexual behavior--Psychological aspects; Food consumption--Psychological aspects; Posters
Series
USGZE AS589
Abstract
Discounting has been defined as a decrease in the subjective value of an outcome as the delay to or uncertainty of receiving the outcome increases. Previous research on discounting indicates that when outcomes are either delayed or uncertain, consumable primary reinforcers (reinforcers that fill a biological need and that one can satiate on) are discounted similarly to each other. The present study extends previous research by using a psychophysical approach to examine how a previously uninvestigated primary reinforcer (sex) is discounted relative to another previously investigated primary reinforcer (food).
Description
Color poster with text and graphs describing research conducted by Matthew H. Newquist, advised by Daniel P. Holt.
Sponsor(s)
University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.
Permanent link
http://digital.library.wisc.edu/1793/32107 
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