Browsing by Subject "Consumerism"
Now showing items 1-3 of 3
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Coding Brands on Twitter : How Are Message Choice and Interactivity Associated With Consumers' Brand Loyalty?
(2018-01-03)Our research aims to identify how brands use Twitter to strengthen brand loyalty through the use of interactivity and strategic messages. We analyzed what types of language and communication stimulate brand loyalty on Twitter. -
Economy, ecology, and globalization
(2012-05)Paper written by Jabez Meulemans in the spring semester 2012 at the University of Wisconsin-River Falls for Dr. Greta Gaard's English 228 class. In this paper, the author examines the idea that economic globalization leads ...